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Software Defined Architectures: The Burgeoning Business Model

Executive Summary

Next-generation E/E architectures will create new business models for automakers and suppliers. But a Wards Intelligence survey shows few see themselves as pacesetters, and there’s some uncertainty about where the best monetization opportunities are. The massive change in operations, and the associated costs, will put constraints on the timeframe and depth of the changes in infrastructure and vehicle architectures that OEMs will be able to address.

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