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Luminar Hydra lidar array

Luminar Hydra lidar sensor

Lidar Hits the Road Part 2: Early OEM and Tier 1 Adopters of Automotive Lidar

Executive Summary

Developers and investors are pumping billions of dollars into lidar technology for the chance to score big in this nascent market.  Early adopters getting a jump on the competition with partnerships and production.

More than 100 companies around the world are vying for a piece of the lidar market.  Each one claims to have their own approach, technology, pricing or features that make them uniquely qualified to be the lidar of choice for AV developers, Tier 1s and OEMs.  Investors continue to flock to this promising sector, injecting billions of dollars with the expectation of a large lucrative market in five or ten years.  Let’s take a look at how the market is progressing, and a few of the major players that are adopting lidar first.

Part two of a two-part series.  You can find part one here: WardsIntelligence.com.

Luminar and Volvo

Volvo announced in June 2021 that their 2022 all-electric successor to the XC90 series will come with lidar and an NVIDIA Orin AV driving system.  That same month, shares of Florida-based Luminar rose 13% when Volvo announced it would use Luminar’s lidar technology as standard equipment on the new EVs.  According to Luminar founder and CEO Austin Russell, Luminar is working with Volvo subsidiary Zenseact to create a “holistic autonomous vehicle stack” for production vehicles.  Volvo will be Luminar’s first OEM customer. 

The 550-person Zenseact team has been developing ADAS and software systems after Zenseact ended its joint venture with Veoneer.  Their Sentinel AV stack will integrate the Zenseact OnePilot AV software solution with Luminar’s Iris lidar, perception software and other components to handle highway autonomy.  It includes safety measures that can proactively avoid collisions with evasive maneuvers to dramatically reduce traffic accidents.

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