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July U.S. Light-Vehicle Sales Give Small Boost to Struggling Market

Executive Summary

Despite rising retail prices, economic headwinds and other challenges, the bottom line is that sales volumes remain low because inventory remains abysmally low. If enough supply was available – especially of more affordable vehicles - the pent-up demand is still there for sales to reach annualized rates at 16-million-unit to 17-million-unit levels.

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