Automotive Connectivity – Is It Mission Critical And What’s Its Direction?
Connectivity technology underpins the future of the automotive industry. The evolution in vehicle architectures and the move to software defined vehicles depend on connectivity to ensure they are cyber secure and up to date. The rapid evolution of BEVs means the traditional vehicle business model of profit on initial sales is being replaced by lifetime earnings that rely on over the air (OTA) upgrades to enhance the vehicle value to consumers. In this scenario has connectivity become mission critical not only from a vehicle safety perspective but for the OEMs own enterprise viability?
Connectivity technology continuously advances, but what will it be used for and who is influencing its direction and adoption in automotive?
This session will share some preliminary survey results that address these fundamental questions.