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North American Barometer: 2023 A New Dawn or More of the Same?

Executive Summary

With supply-chain disruptions starting to stabilize, and available production getting closer to capacity, the economy could be the biggest obstacle to growth in 2023. However, how automakers ultimately react to the underlying trends tied to the pandemic, and subsequent parts shortages, remains unclear. Inventory is rising but production still is weighted toward high-margin vehicles, a dynamic that continues to elevate retail prices while keeping lower income buyers out of the market. Fleet customers still are waiting for enough capacity to be freed up to start filling their pent-up demand, which could act as a buffer to any weakening in the retail sector. Those are some of the trends and questions Haig Stoddard will address in his outlook for 2023 for the North American market.








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