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The Future of Vehicles is Software-Defined. How do we get there?

Executive Summary

With the advance of the software-defined vehicle, OEM focus is shifting from the number of vehicles sold to how to continue to monetize them by perpetually improving their features and functions. Nevertheless, despite optimistic views around the new revenue opportunities, the definition of SDV is still elusive, and so is the path to transforming vehicles into software devices. Maite Bezerra will shed light on the concept of SDVs and explore the evolution of vehicle electric/electronic and software architectures, vertical integration, the challenges automakers face in updating their model lineups, and how SDVs will affect the automotive ecosystem.






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