Re-evaluating Phone Projection in the Software-Defined Vehicle Future
Executive Summary
General Motors’ recent decision to phase out Apple CarPlay and Android Auto in its future BEVs, beginning with the ’24 Chevrolet Blazer, to promote the usage of its embedded infotainment systems has triggered a negative response and led other OEMs to reassure their customers of continued support for these projection platforms. However, as software-defined vehicles become increasingly prominent, these OEMs may have to reconsider their backing of phone-projection systems if user engagement with embedded systems remains low.
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