Automakers Face Cost, Confusion Hurdles With Subscriptions
As automakers introduce more subscription features, how much will vehicle buyers be willing to shoulder every month? And does it differ between those owning or leasing mass-market and luxury models? What will be the biggest impact on the industry and its stakeholders from the increased move by OEMs to jump into subscriptions? And how will it mesh with an aging U.S. car parc? We go in-depth on those topics in this report.