From Microcars to BEVs: Smart JV's Bold Strategy Shift
Executive Summary
In 2019, Mercedes-Benz and Geely partnered to revamp the strategy of Smart, with a shift in focus solely from microcars to the wider BEV segment. Since then, Smart has developed new software, vehicle platforms and organizational processes from scratch, laying the groundwork to compete in the software-defined vehicle era, and is ready to launch its second compact BEV model in Europe.
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