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Will BYOD Create an Affordability Revolution?

Executive Summary

Designing instrument panels that allow drivers to use their phones to take the place of expensive cockpit screens, head units and CPUs could make vehicles more affordable. The strategy already is in production in Europe and a Wards Intelligence North American industry survey shows the concept could be widely adopted. Many hurdles remain, but those who ignore this trend do so at their peril. India now is the world’s third-largest automotive market, and it is almost 100% entry-level vehicles.

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