Aaron covers Chrysler for WardsAuto.
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With sales up more than 10% from year-ago, the auto maker is raising its U.S. industry forecast for the year from 15.8 million units to 16 million.
The auto maker’s volume midsize sedans, the Chrysler 200 and Dodge Avenger, did poorly, falling 18.5% and 23.2%, respectively, compared with year-ago.
Although the two European brands often are pitted against one another by executives and car fans, sales figures show the two coexisting peacefully among like-minded buyers.
It’s not known if the concept is indicative of future production plans, but the highly stylized, top-performance pickup does reflect talk of bringing such a model to market.
Demand outpacing production can be a good problem to have, but it’s also a challenge for executives who must figure out how to squeeze more volume out of existing resources.
The 2-seat minicars have been derided by industry onlookers, but increasing sales point to a new kind of loyal customer, the auto maker says.