Christie Schweinsberg
Industry Analyst -- Electrification

Christie covers vehicle electrification, including charging infrastructure, batteries and related technology.
Latest From Christie Schweinsberg
Automakers Face Cost, Confusion Hurdles With Subscriptions
As automakers introduce more subscription features, how much will vehicle buyers be willing to shoulder every month? And does it differ between those owning or leasing mass-market and luxury models? What will be the biggest impact on the industry and its stakeholders from the increased move by OEMs to jump into subscriptions? And how will it mesh with an aging U.S. car parc? We go in-depth on those topics in this report.
The Feds’ Short List of Credit-Worthy Vehicles; Charging News
With a paltry 12 vehicles qualifying for the new EV tax credit, Americans will have a limited number of new BEVs to choose from among an already limited list.
Tax Credit Clarity?; Toyota Gets Heat; Tritium’s NEVI Chargers; Tesla, Mercedes News
The Treasury Department tax-credit guidelines could crater new BEV sales in the U.S., while environmental groups plead with Toyota’s new CEO to rethink his BEV plans.
ChargePoint’s Hughes Talks Mercedes Deal, Turning Points, NEVI Funding
The battery-electric-vehicle sector is moving from early adopters to the early majority, a senior ChargePoint official says. “They’re not driving electric because they have a purpose in driving it. They’re not willing to suffer” bad charging experiences.
Charging, Streaming Best Options for Subscription Services
As automakers look to monetize software, which new-vehicle customers are going to be willing to pay subscription fees for additional features and services? What features are likely to be the most successful at being sold for a monthly fee? And who will benefit the most from subscriptions? In this report you'll find answers to those questions, and more.
New BEVs from Ram, Cadillac and VW; Washington Issues Charging Standards
Three new Cadillac BEVs are coming, a new Ram BEV might be coming and VW may be leaning on old names for two future models.