Stuck with a design vocabulary that is dated and distracting, new technologies are being unleashed to create new features and capabilities.

Concept vehicles being rolled out at CES are going to reflect a new reality from what we expected before COVID changed the world.

For generations, sounds have defined specific vehicles and brands, from luxury cars with engines that “purr” to muscle cars that rumble and roar. Electrification is forcing automakers like GM to create new sonic personas and signatures to differentiate the growing numbers of BEVs in their portfolios.

Pulse Labs acquires data through cameras (mounted to windshield in this case) configured at key vantage points within the automotive cabin, augmenting this data with cameras that capture the environment outside the car and telematics data from the car itself. These data sources are combined and analyzed using proprietary machine learning models that identify and classify activities of interest. Google and Amazon are both investors and clients. Bezos Expeditions, billionaire Jeff Bezos’s family investment fund, also is among the company’s investors. OEM clients include Polestar and Volvo. 

The growth of electric vehicles and environmental concerns worldwide is creating demand for more sustainable interior materials that occupants can see and touch.

The growth of electric vehicles and environmental concerns worldwide is creating demand for more sustainable interior materials and also unseen materials such as sound insulation.