Pulse Labs acquires data through cameras (mounted to windshield in this case) configured at key vantage points within the automotive cabin, augmenting this data with cameras that capture the environment outside the car and telematics data from the car itself. These data sources are combined and analyzed using proprietary machine learning models that identify and classify activities of interest. Google and Amazon are both investors and clients. Bezos Expeditions, billionaire Jeff Bezos’s family investment fund, also is among the company’s investors. OEM clients include Polestar and Volvo. 

The growth of electric vehicles and environmental concerns worldwide is creating demand for more sustainable interior materials that occupants can see and touch.

The growth of electric vehicles and environmental concerns worldwide is creating demand for more sustainable interior materials and also unseen materials such as sound insulation.

The push for sustainable interior materials is not new, but Sage Automotive Interiors’ Julie Jacobs says consumer demand is fueling the growing scope and seriousness of the efforts, especially among the rising tide of younger, environmentally conscious consumers who care deeply about how the vehicles they buy are made.

The new NHTSA AV rules clear the way for commercial low-speed robotaxis like the Cruise Origin and Zoox vehicles, but it does not mean personal vehicles without steering wheels are coming soon to dealer showrooms

Like previous analog-to-digital trends, tech startup SigmaSense says software-defined sensing and controls will quickly transform future cockpits.