Glenn Sanders
Principal Analyst, Autonomous Vehicles

As a Principal Analyst, Glenn Sanders synthesizes information about automotive technologies, markets, and key players, including OEMs, suppliers, service providers, and platform providers. He brings more than 25 years of insight from his business and technology experience in Silicon Valley and Japan as a senior technologist and technology writer.
His first foray into technology writing was for Fujitsu in Tokyo Japan in 1996. He specializes in research related to the evolution of autonomous vehicles (AVs) and driver assistance technologies (ADAS). Prior to Informa, as a senior analyst for Intellectual Ventures, and for Ocean Tomo, Sanders led market analysis and technology valuation for investment funds worth over $20 million on a range of topics, including electric vehicles, power systems, microprocessors, near field communications, and semiconductors.
Latest From Glenn Sanders
AV Market Pulse: A Survey of Recent AV and ADAS Surveys: Part 1
There is a long way to go before the mass market will be ready for AVs, but according to recent surveys by AAA, Motional, Pew Research, Simon-Kucher, Zoox and others, consumer trust in AVs is improving, albeit slowly, as more people learn about, see or experience self-driving vehicles firsthand. This is the first of three articles summarizing recent AV survey results.
ZF’s “Affordable” ADAS and AD Solution for OEMs and System Integrators
ZF is developing a full stack open platform solution for production-volume vehicle control, ADAS and AD vehicle systems with central processing and enhanced sensor suites that is gaining traction with suppliers and carmakers.
Toyota Upgrades ADAS Capabilities in First BEV
Toyota enhances their Teammate Advanced Drive and Advanced Park capabilities with improved sensors, better detection and a Safety Sense package in the all new 2023 bZ4X BEV.
Autonomous Vehicles from Hype to Reality 6: AV Market Outlook
Companies and investors are pumping billions of dollars into the autonomous vehicle sector for the chance to score big in this nascent market. Early movers are getting a jump on the competition with partnerships, pilot projects and production. This article analyzes survey results related to the market and sales outlook for AVs, including a Wards Intelligence forecast.
Cruise vs. Waymo: Autonomous Ridesharing About to Arrive in San Francisco
The titans of autonomous ridesharing services are squaring off to grab a slice of the ARS market with rides starting in earnest in San Francisco in 2022 and expanding to other cities in 2023
First Look at Mercedes’ Level 3 Drive Pilot – The Inside Scoop
After being the first automaker to receive UN R157 certification, Mercedes is pushing the autonomy envelope by bringing optional Level 3 functionality to S-Class in Germany in 2022, then in California and Nevada after 2022.