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Haig Stoddard

Senior Industry Analyst - Forecasting

Haig focuses on market analysis and future vehicle trends.

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Latest From Haig Stoddard

U.S. Light-Vehicle Inventory Levels Point to Carryover Sluggishness in First-Quarter 2020 Sales

Unless automakers ratchet up incentives, inventory levels, as well as other signs, indicate U.S. light-vehicle sales in Q1-2020 will not match year-ago’s 16.9 million-unit SAAR.

Market Analysis

December’s Results Mark a Tepid Ending to U.S. Light-Vehicle Sales in 2019

The fourth-quarter 2019 SAAR of 16.7 million units was the lowest for any quarter in five years, and actual volume ended 2019 just under 17 million units.
Market Analysis

First-Quarter 2020 North America Production Outlook Cut, But Still Forecast to Rise Year-Over-Year

Despite the down-trend in forecast demand, production is expected to rise slightly in Q1-2020 because domestic sourcing for the North America market, as opposed to sales of overseas-built vehicles, has increased.
Market Analysis

Lukewarm Results Expected for December U.S. Light-Vehicle Sales, But Post-Holiday Demand, Spiffs Still Could Heat-Up the Market

Sales could rise above a 17-million SAAR, but that will depend on how much discounting automakers want to do after the Christmas holiday. It also is hard to tell how much consumers are conditioned to wait for holiday deals, and dealers could be flooded with traffic after Dec. 25, whether-or-not the discounts are really a whole lot better.
Market Analysis

As Pace of Declining Sales Begins to Slow, Some Automakers Poised to Keep a Solid Piece of the North America Car Market

Demand for cars in North America has been declining for years, and will continue to yield share to trucks for years to come. However, the rapid decline in car sales is slowing, and some automakers - especially Honda, Hyundai and Toyota - are maintaining a strong presence in that market while several of their main competitors consolidate their lineups.
Market Analysis

Outlook Q4 2019: Wards Intelligence Barometer - Fourth Quarter of 2019

Wards Senior Industry Analyst Haig Stoddard presents Wards Intelligence and LMC North American sales and production data and forecasts for the fourth quarter of 2019 and first half of 2020.

Market Analysis
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