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Haig Stoddard

Senior Industry Analyst - Forecasting

Haig focuses on market analysis and future vehicle trends.

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Latest From Haig Stoddard

As Pace of Declining Sales Begins to Slow, Some Automakers Poised to Keep a Solid Piece of the North America Car Market

Demand for cars in North America has been declining for years, and will continue to yield share to trucks for years to come. However, the rapid decline in car sales is slowing, and some automakers - especially Honda, Hyundai and Toyota - are maintaining a strong presence in that market while several of their main competitors consolidate their lineups.
Market Analysis

Outlook Q4 2019: Wards Intelligence Barometer - Fourth Quarter of 2019

Wards Senior Industry Analyst Haig Stoddard presents Wards Intelligence and LMC North American sales and production data and forecasts for the fourth quarter of 2019 and first half of 2020.

Market Analysis

U.S. Light-Vehicle Inventory Falls to 7-Year November Low But Sales Should Still End 2019 on a Solid Note

With U.S. sales expected to slide below a 17 million-unit SAAR in Q1-2020 for the first time since 2015, further inventory tightening might be the strategy for most automakers.

Market Analysis

November U.S. Light-Vehicle Sales Put 2019 Back on Track for 17 Million Units

November’s slowdown in incentive spending could be an indicator that automakers are ratcheting back on discounts. However, real proof of a pullback will be if they continue tightening the reins December, the last chance to shore up calendar-year results and lop off additional excess stock from dealer lots before 2020.
Market Analysis

First-Quarter 2020 North America Vehicle Production Expected to Rise 0.8%

After falling to 6-year low in 2019, North America vehicle production forecast to start 2020 with a small gain.
Market Analysis

U.S. Light-Vehicle Sales Expected to Resume 17-Million Annual Rate in November

U.S. light-vehicle sales in the final two months of 2019 are expected to bounce back to the 17 million-unit annual rate the year was tracking at through the first three quarters.
Market Analysis
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