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Roger Schreffler


Roger keeps tabs on the Japanese auto industry, specializing in coverage of manufacturing and advanced technology.

Latest From Roger Schreffler

Building A Better Battery: The Race is On

Bob Galyen, currently chairman emeritus of NAATBatt, the largest battery industry association in the U.S.,and chairman of the SAE’s international battery standards steering committee, discusses the future of battery-electric vehicles and batteries.

Electrification Propulsion

Battery Expert: China Has Head Start, But Don't Discount American Innovation

"He who makes the batteries will one day make the cars," says Jim Greenberger, founder and executive director of NAATBatt, a business coalition promoting the development and commercialization of battery technology. "If we lose the automotive industry because we’re underinvesting in technology, it would create huge economic problems for the country. So, we had to stop the bleeding with the current-generation technology. If we can’t be world leaders, we at least have to be able to hold our own in our own market."

Batteries Electrification

Expert: U.S. Must Build Up EV Battery-Materials Supply Chain

“It is interesting to see that public and industry perceptions over a matter of months have swung to acknowledging that the supply of battery materials – and not simply the supply of batteries – is a critical issue of concern,” Ohio State researcher Chris Atkinson says.


State of the Solid-State Battery

The 2022 Solid State Battery Summit took place recently in Chicago. Ines Miller, a consultant for the P3 Group, presented a current snapshot of the industry, some of the key players, and a timeline for when we’re likely to see the first solid-state batteries in EVs is closer than you think.

Electrification Batteries

Lingering Chip Shortage, Shift in Supply Chain Expected

Automotive just-in-time sourcing strategy at odds with how semiconductor industry works, Roland Berger analyst says.

E/E Architecture

Hydrogen ICEs Touted as Alternative to Fuel Cells, Batteries

Jim Nebergall, general manager of the hydrogen-engine business at Cummins, sees hydrogen-fueled engines as a good short- and medium-term solution to decarbonizing the long-haul, heavy-duty truck market.

Propulsion Engines
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