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Roger Schreffler


Roger keeps tabs on the Japanese auto industry, specializing in coverage of manufacturing and advanced technology.

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Latest From Roger Schreffler

Analyst Looks at BEV Truck Market Prospects

Jim Meil, principal analyst for ACT Research, says, “Ultimately, the success of electrification and ability to gain market share hang on the strength of the business case as measured by total cost of operation.”


Outlook Q3 2020: Tipping Point: Batteries, BEVs and the Decade Ahead

Wards Intelligence contributing analyst Roger Schreffler presents what’s now and next in battery technology, supplier plans for increasing capacity, and the global market outlook for BEVs.

Batteries Electrified Vehicles

Electrification, China Market Driving Honda

In China, Eisuke Kimura says Honda expects to grow its BEV business at a pace in keeping with the country’s New Energy Vehicle program, which mandates that BEV sales account for 15% of total volume by 2022.


Fourth Industrial Revolution Dawning, Battery Pioneer Says

Electrification Batteries

Tesla Model 3 Sets Sales Pace Among BEVs

Japanese market research firm B3 reports global BEV sales grew to 851,000 units between January and June, up 95% year-over-year and putting 2019 demand on track to reach 1.7 million.


BorgWarner Jumping on 48V Mild-Hybrid Bandwagon

BorgWarner's Scott Gallett says the supplier is seeing growing interest in P2, P3 and P4 mild-hybrid architectures because of benefits that include increased energy recuperation and functionality such as electronic coupling and electronic sailing, both of which improve fuel economy.

Electrification Subsystems
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