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Roger Schreffler


Roger keeps tabs on the Japanese auto industry, specializing in coverage of manufacturing and advanced technology.

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BorgWarner Jumping on 48V Mild-Hybrid Bandwagon

BorgWarner's Scott Gallett says the supplier is seeing growing interest in P2, P3 and P4 mild-hybrid architectures because of benefits that include increased energy recuperation and functionality such as electronic coupling and electronic sailing, both of which improve fuel economy.

Electrification Subsystems

Eaton Sees Electric Future for Commercial Vehicles

An Eaton executive says the company estimates the global automotive market by 2030 will comprise about 12% pure battery-electric vehicles, an 8% mix between hybrids and plug-in hybrids and a large percentage of mild hybrids.
Commercial Vehicles Electrification

Japan Sets First-Half 2019 Hybrid Sales Pace

Toyota offers 40 hybrid models, 10 of which are sold under the Lexus brand. The top sellers during the January-June period were the RAV4, C-HR and Prius, respectively at 105,000,102,000 and 87,000 units.

Battery, Cell Output Seen Rising Alongside EV Uptake

“It is hard to make an economic case for cell production in the U.S. because of the tremendous amount of cash flow from the Chinese government into cell manufacturing,” says Ellen Hughes-Cromwick, associate director of the University of Michigan’s Energy Institute.


ACEA: Sales of Electrified Cars Continue Growing in Europe

The share of electrified vehicles grew to 7.4% of Europe’s new-car market, from 5.7% in first-half 2018. Sales grew 26.1% to a record 667,729 units.

Toray in Automotive-Materials Vanguard

Toray’s automotive-material business includes, in addition to carbon-fiber composites, a range of materials from engineering plastics for conventional gasoline and diesel powertrains, to polyphenylene sulfide resins for power-control units in electric cars.

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