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BMW and Meta Announce Breakthrough for In-Vehicle Virtual and Mixed Reality Experiences
The companies envision a number of potential use cases for extended-reality (XR) devices in vehicles in addition to gaming. Other uses include assisting the driver in locating their car in a crowded parking lot to alerting them to hazards on the road and revealing important information about the vehicle’s condition.
Evaluating the ADAS and Autonomous Driving SoC Landscape
The market landscape of centralized processors for ADAS and autonomous driving, which had remained stable for several years, is now undergoing significant changes with the entry of new suppliers aiming to seize overlooked opportunities and cater to underserved areas. This article examines how both incumbent and new players are striving to meet the increasing demand for state-of-the-art automotive SoC designs.
The Subscription Boom?
Some auto makers are hoping for a windfall from selling services and features on a recurring basis. Are they off-base or right on track? Join Christie Schweinsberg to learn about the move toward subscriptions in the auto industry and hear results from our Digital Economy Survey on what features and services may be the most popular, what ones are non-starters and how much they should cost.
Automotive Connectivity – Approaching a Pivotal Moment
There is a prevailing assumption that the only use case for 5G is autonomous vehicles (AV) and since this need is moving to 2030 and beyond there is no 5G urgency. This assumption is misplaced. The reality is that the digital transformation that is burning through the industry has made software-defined vehicles (SDV) the use case that desperately needs 4G now and will very quickly demand upgraded 5G capability.
Join Steve Bell as he explores current technology, market data and survey data, as well as with tech trends from Mobile World Congress 2023, and highlights the rapidly approaching pivot point for connectivity in automotive.
Another Change in Direction for VW’s Cariad
In January, former Cariad CEO Dirk Hilgenberg indicated a new patience within VW when it comes to developing software-defined-vehicle architectures. That patience appears to have worn thin rather quickly.
Exploring Automotive OS and SDVs With Elektrobit’s Neukirchner
Moritz Neukirchner, head of software architecture at Elektrobit, sheds light on the reasons why a growing number of OEMs are developing their own Automotive OS, explains the components that constitute these OSes and why they are critical for software-defined vehicles, and discusses the future of software development in automotive.
Automakers Face Cost, Confusion Hurdles With Subscriptions
As automakers introduce more subscription features, how much will vehicle buyers be willing to shoulder every month? And does it differ between those owning or leasing mass-market and luxury models? What will be the biggest impact on the industry and its stakeholders from the increased move by OEMs to jump into subscriptions? And how will it mesh with an aging U.S. car parc? We go in-depth on those topics in this report.
Mitsubishi Electric Introduces Next-Gen Cabin System
Project Jabiru has many interesting features, but three stand out: the ability to detect invisible black ice on the road ahead, a subtle but effective anti-distraction mode that doesn’t scold and a new way of alerting drivers that isn’t annoying.
Hyundai’s Mehrotra on Making Some Subscription Features Free
Hyundai’s chief connected-vehicle executive in North America talks subscription fatigue, doing justice to the automaker’s connected investments and how free features could boost used-car sales.
Re-evaluating Phone Projection in the Software-Defined Vehicle Future
General Motors’ recent decision to phase out Apple CarPlay and Android Auto in its future BEVs, beginning with the ’24 Chevrolet Blazer, to promote the usage of its embedded infotainment systems has triggered a negative response and led other OEMs to reassure their customers of continued support for these projection platforms. However, as software-defined vehicles become increasingly prominent, these OEMs may have to reconsider their backing of phone-projection systems if user engagement with embedded systems remains low.
Volvo Is Letting the Sun Shine In
Synthetic sunlight helps occupants feel better and think more clearly, like it’s a bright sunny day. There is research to back up this claim.
The Battle for Infotainment Operating System Dominance in the Software-Defined Vehicle Era
Major automakers are moving toward open-source infotainment operating systems, such as Android and Linux, to offer a better in-vehicle user experience. To comprehend the current evolving landscape, Wards Intelligence conducted a survey of the automotive industry to determine which infotainment operating system will be dominant in new vehicles in 2025.
Stellantis Experimenting on Subscriptions, Seeks Golden Record; Salesforce News
Stellantis CEO Carlos Tavares has said the automaker could generate $22.5 billion in annual revenue from software services and subscriptions by 2030.
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