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Cockpit of the Future: Vehicle Purpose, Segment Will Dictate Design

“Cockpit of the future” stirs images of giant pillar-to-pillar screens and lavish immersive user experiences. Those are coming in ultra-premium luxury EVs as soon as this year, but in the world of high-volume personal vehicles and commercial trucks, there will be many different cockpits of the future, delineated by purpose, segments and price. Many won’t have screens at all; they will be BYOD (Bring Your Own Device).

Cockpit of the Future Connectivity

Arm Strengthens Automotive IP Portfolio with SOAFEE

On Sept. 15, Arm announced a new direction in its IP and technology portfolio to address the transformation of the automotive industry whose center of gravity is rapidly moving toward software, rather than hardware, components.

It appears evident that open-software platforms are of strategic import for the new mobility era. This role is evident not only from different bodies and companies investing in them, but also the effect on regional interests that are characterizing the automotive industry lately, with counterposing economic powers trying to dominate.


Mobility Autonomy

Lidar Hits the Road Part 2: Early OEM and Tier 1 Adopters of Automotive Lidar

Developers and investors are pumping billions of dollars into lidar technology for the chance to score big in this nascent market.  Early adopters getting a jump on the competition with partnerships and production.

Autonomy ADAS

ChargePoint’s Romano: Vehicle and Charging Incentives Needed; Less Fast-Charge Hype

The longtime CEO of the U.S.’s largest charging network says many OEMs are content to follow Tesla’s lead and talk at length about fast-charging, ignoring the convenience of Level 2 charging.

Electrification Charging

Software Defined Vehicles: A Fierce Shift from Hardware to Software Architectures

Across the automotive supply chain, software-defined vehicles appear to be following a clear path to future-proof architectures. Software architectures and standardized software platforms are fundamental to simplifying vehicle functional complexity while keeping up with the pace of technology and innovation, spanning from vehicle’s implementation to the back end and infrastructure digitalization.

Mobility E/E Architecture

Lidar Hits the Road Part 1: Early OEM and Tier 1 Adopters of Automotive Lidar

Developers and investors are pumping billions of dollars into lidar technology for the chance to score big in this nascent market.  Early adopters getting a jump on the competition with partnerships and production.

Autonomy ADAS

Honda and Renault to Adopt Android Automotive

At the recent International Mobility Show (IAA 2021) in Munich, Germany, Renault was quite vocal about its Renault Mégane E-Tech, which has adopted Android Automotive as the entire OS for the cockpit and head unit and is powered by “omni-present” Qualcomm SoCs. Just two week later, Honda announced as well to deploy Android Automotive in an “all-new” vehicle that will be launched along 2022, piling up to the list of adopters after Polestar, Volvo, and Renault. The following is a summary of my observations and a synthesis of the feedback I received.

Connectivity E/E Architecture

DOE Official Sees Government-Industry Partnership Bolstering U.S. Stake in Battery Supply Chain

The agency expects to allocate about $6 billion – to be matched by industry – to developing infrastructure, from mining and processing core battery components to recycling.

Batteries Electrification

Robotaxis Taking to Streets as Self-Driving Technology Accelerates

Billions of dollars of investment and development are paying off as major robotaxi companies plan to launch commercial ride-hailing services over the next three years.

Autonomy Autonomous Vehicles

Dura, New to Battery Trays, Sees $3 Billion Market

Global automotive supplier and aluminum architectures specialist Dura is dipping its toes into BEVs by helping to design and assemble battery trays for some Mercedes EQ models, but it doesn’t plan to stop there.

Electrification Subsystems

GM’s Grewe on Lightweighting BEV Battery Packs, Material Choices

General Motors has big BEV plans, aiming for 1 million sales globally by 2025. Tim Grewe is one of the execs leading the charge, and looking for ways to create stronger, lighter pack designs.

Batteries Electrification

Q&A: Amazon’s Zoox Executives Talk Tech and Mobility-As-A-Service

Zoox CFO Ilan Hart and Bruce Baumgartner, Vice President of Procurement & Strategic Partnerships, discuss their company, their technology and the future of personal transportation in urban areas.

Autonomy Autonomous Vehicles

Software Defined Architectures: The Burgeoning Business Model

Next-generation E/E architectures will create new business models for automakers and suppliers. But a Wards Intelligence survey shows few see themselves as pacesetters, and there’s some uncertainty about where the best monetization opportunities are. The massive change in operations, and the associated costs, will put constraints on the timeframe and depth of the changes in infrastructure and vehicle architectures that OEMs will be able to address.

E/E Architecture Mobility
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Deep-dive research into the market trends and emerging technologies driving change in the automotive industry featuring competitive analysis of OEM strategies, supplier profiles, trend forecasts, industry surveys, executive interviews, and the expertise of our analysts and researchers.

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Cockpit of the Future