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Autonomous Vehicles from Hype to Reality 6: AV Market Outlook

Companies and investors are pumping billions of dollars into the autonomous vehicle sector for the chance to score big in this nascent market. Early movers are getting a jump on the competition with partnerships, pilot projects and production. This article analyzes survey results related to the market and sales outlook for AVs, including a Wards Intelligence forecast.

Autonomy Autonomous Vehicles Market Analysis

Vertical Integration – an Evident Trend in the New Mobility Era

Technological advances in both hardware and software components have increased their strategic value in automotive. Moving away from a purely mechanical industry, where the expertise and intellectual property of traditional OEMs reside, electronics and software are becoming key assets. Consistent with this, Wards Intelligence is observing an evident trend at various levels of the automotive supply chain: strategically increasing the value of goods developed in-house through vertical integration, hence increasing control and margins while also reducing costs.

Mobility Autonomy

ZF’s “Affordable” ADAS and AD Solution for OEMs and System Integrators

ZF is developing a full stack open platform solution for production-volume vehicle control, ADAS and AD vehicle systems with central processing and enhanced sensor suites that is gaining traction with suppliers and carmakers.

Autonomy ADAS

Behold the Cockpit’s Brave New Materials

The push for sustainable interior materials is not new, but Sage Automotive Interiors’ Julie Jacobs says consumer demand is fueling the growing scope and seriousness of the efforts, especially among the rising tide of younger, environmentally conscious consumers who care deeply about how the vehicles they buy are made.

Connectivity Cockpit of the Future

Autonomous Vehicles from Hype to Reality 6: AV Market Outlook

Companies and investors are pumping billions of dollars into the autonomous vehicle sector for the chance to score big in this nascent market. Early movers are getting a jump on the competition with partnerships, pilot projects and production. This article analyzes survey results related to the market and sales outlook for AVs, including a Wards Intelligence forecast.

Autonomy Autonomous Vehicles

Automakers Accelerating Software-Defined-Vehicle Timetable

In this brief article, I will present an overview of next-generation vehicle platforms around the world.

Autonomy Mobility

Biden Declaration Adds to Already Gaining U.S. Battery Momentum

Targeting battery production under the Defense Production Act puts another $750 million toward support of battery-material mining and processing, but the movement to increase lithium-ion capacity in the U.S. was already under way.

Batteries Electrification

First Look at Mercedes’ Level 3 Drive Pilot – The Inside Scoop

After being the first automaker to receive UN R157 certification, Mercedes is pushing the autonomy envelope by bringing optional Level 3 functionality to S-Class in Germany in 2022, then in California and Nevada after 2022.

Autonomy Autonomous Vehicles

Autonomous Vehicles from Hype to Reality 5: Impact of AVs

Companies and investors are pumping billions of dollars into the autonomous vehicle sector for the chance to score big in this nascent market. Early movers are getting a jump on the competition with partnerships, pilot projects and production. This article analyzes survey results related to the impact of AVs on the industry and society.

Autonomy Autonomous Vehicles

Autonomous Vehicles from Hype to Reality 4: AV Hardware Challenges

Companies and investors are pumping billions of dollars into the autonomous vehicle sector for the chance to score big in this nascent market. Early movers are getting a jump on the competition with partnerships, pilot projects and production. This article analyzes survey results related to AV hardware technologies and development.

Autonomy Autonomous Vehicles

Magna CEO Kotagiri: Ready for Whatever Market Demands

Canadian-based Tier 1 supplier Magna is working hard on electrically driven componentry designed to replace today’s conventional all-wheel-drive and 4-wheel-drive hardware. Fully 70%of its engineering projects these days are related to the battery-electric-vehicle market. “Anyone who is in powertrain has to be thinking about transitioning toward eDrives,” says CEO Swamy Kotagiri.

Propulsion Electrification

Modular, Multi-Material Strategies Favored for Packs, Wards Research Shows

Electric-vehicle battery packs largely will continue to have a modular layout, rather than the cell-to-pack design being touted by some OEMs. Aluminum and steel will be overtaken by multi-material and composite enclosures.

Electrification Batteries

Bosch Jockeys for Position as Software-Defined Vehicle Takes Hold

Automakers can’t afford to invent everything from scratch if they want to get SDVs on the market by mid-decade. ETAS is focused on supplying the basic software building blocks that will allow OEMs to meet their objectives.

E/E Architecture Connectivity
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Deep-dive research into the market trends and emerging technologies driving change in the automotive industry featuring competitive analysis of OEM strategies, supplier profiles, trend forecasts, industry surveys, executive interviews, and the expertise of our analysts and researchers.


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