Amazon’s recent transportation-related patents, acquisitions and investments paint a picture of a company quietly setting up for disruption – and possible dominance – in mobility.

With 10 billion miles in simulated testing and 8 million of road testing, Waymo’s AV competitors have lots of catching up to do.

The Tesla-centric mobility-service provider believes the lure of the Tesla brand for riders, and the projected tax benefits or appreciation for vehicle owners, will make its long-distance rental service more financially viable than short-distance urban rideshare schemes.

“The partnership will provide consumers requiring a tow with the option of a complimentary Lyft ride from the disablement location, repair shop or dealership to their home or destination,” the companies say.

Chinese consumers have taken to ride-hailing with enthusiasm, and that has automakers and suppliers looking to design vehicles better suited to servicing them.

Automakers already offering subscriptions include BMW, Cadillac, Volvo, Jaguar Land Rover, Lexus, Mercedes-Benz, Audi and Genesis. But despite the many available vehicle-subscription options, consumer awareness remains relatively low.

Wards Intelligence presents a suite of four important reports on trends, challenges and opportunities in connected car consumer services.